After over 10 years work at alibaba.com, today, I would like to share:How to do Alibaba.com online store operation?
In fact, when you talk about Alibaba’s operation thinking, you may think of a lot, such as the idea of keyword coverage, the idea of natural ranking, the idea of P4P operation, etc., but today, these are not discussed. This article wants to talk about the thinking theory of Alibaba operation.
1. 28 principles
28 principle: in any group of things, the most important one only accounts for a small part, about 20%, and the remaining 80%, though the majority, is secondary.
2. The theory of long tail words
In SEO, there is a theory, called: long tail word theory, what does it mean, that is: when the storage, circulation and display of products and channels are wide enough, the total market share of these products with low demand and sales volume can be comparable with that of a few mainstream products, or even larger.
That is to say, the longer, more specific, and less frequently searched words, that is, long tail words, the number of single long tail words is small, but the total number of words is large, and the total number of search times is no less than that of popular keywords, or even more.
In SEO, doing a good job in long tail words is also one of the keys to increase traffic.
How to improve the ranking of a large number of long tail words?
The number of long tail words is huge, and it is impossible to optimize them. Therefore, the method to improve the ranking of long tail words is to ensure the coverage first, and then to improve the overall weight of the website, so as to improve the ranking of a large number of long tail words.
How to quickly improve the weight of keywords?
3. Hot commodity
What is a hot commodity?
Hot commodities refer to those commodities with high sales volume and short supply. Simply put, it is the product with the most feedback from a store. Usually, the feedback of this product can account for 50% of the feedback of the whole store, or even more. If a shop can have a hot commodity, the basic store is easy to do.
Why do you want to make a hot commodity?
1. By making one or several popular products, we can promote the overall website weight.
2. Through the creation of hot commodities, bring direct transformation.
3. By creating hot commodities, it can bring flow to other products in the store, that is, drainage.
4. Customized and non customized products
There are some differences between customized products and non customized products. One of the characteristics of non customized products is that the flow words are relatively small, and the flow is concentrated on a small number of keywords. Compared with non customized products, customized products have more flow words and relatively uniform flow. Of course, it also conforms to the “28 principles”.
Therefore, if it is a non customized product, we should spend more energy on a small number of words with large traffic, and spend less time on other words; and if it is a customized product, in addition to focusing on some keywords with relatively large traffic, we need to spend time mining more key words, covering, and even multiple rounds of coverage.
5. About “a large number of goods on the shelves”
A while ago, I had a problem that has been bothering me
How to ensure that a large number of long tail keyword ranking products are preferred by buyers?
In fact, when we cover keywords, we are very rude. We “re cover”. Our goal is to cover the keywords as accurately as possible. Basically, we don’t consider which keyword will be more appropriate. Even in the early stage of an industry, there will be one or several keywords in the title that are inconsistent with the product, which are all coverage levels The real problem with the paragraph. For some words with large flow, we will often pay attention to them, so we will test the products and change the words slowly. But for a large number of long tail words, it is unrealistic to pay attention to them one by one, so this problem appears in my mind.
“A lot of commodity information on the shelf” is the “answer” that I think out. After the keyword coverage, in addition to paying attention to the main flow words and covering some long tail words for many times, although it can’t absolutely make the products at the top of the list more popular with buyers, it can increase the probability to a certain extent. So I support a certain degree of distribution
Note: a large number of goods on the shelves here refer to the release of more products without being identified as repeated distribution.
Of course, I have seen hundreds of stores, and the effect of products is also very good. Therefore, depending on the specific stages of the specific products in the store, I can selectively “shop with long tail words”.
If you want to start selling at Alibaba.com, please contact us now:
Frank Qian – Senior Business Consultant
[Alibaba.com Global Partner ]
wb-qkw224232@alibaba-inc.com
Tel: +86-571-86688588
Mobile & WhatsApp: +86-13588087651